Zachodniopomorski Uniwersytet Technologiczny w Szczecinie

Administracja Centralna Uczelni - Wymiana międzynarodowa (S2)

Sylabus przedmiotu Strategic Management in Construction:

Informacje podstawowe

Kierunek studiów Wymiana międzynarodowa
Forma studiów studia stacjonarne Poziom drugiego stopnia
Tytuł zawodowy absolwenta
Obszary studiów —
Profil
Moduł —
Przedmiot Strategic Management in Construction
Specjalność przedmiot wspólny
Jednostka prowadząca Katedra Inżynierii Budowlanej i Komunikacyjnej
Nauczyciel odpowiedzialny Agnieszka Siewiera <Agnieszka.Siewiera@zut.edu.pl>
Inni nauczyciele
ECTS (planowane) 3,0 ECTS (formy) 3,0
Forma zaliczenia egzamin Język angielski
Blok obieralny — Grupa obieralna —

Formy dydaktyczne

Forma dydaktycznaKODSemestrGodzinyECTSWagaZaliczenie
wykładyW1 30 1,50,50egzamin
ćwiczenia audytoryjneA1 30 1,50,50zaliczenie

Wymagania wstępne

KODWymaganie wstępne
W-1Knowledge of the basics of management

Cele przedmiotu

KODCel modułu/przedmiotu
C-1To be able to differentiate basic theories from strategic management, to discuss them, to conduct analyses on industry forces and business model conceptions and to scrutinize selected issues of modern top management

Treści programowe z podziałem na formy zajęć

KODTreść programowaGodziny
ćwiczenia audytoryjne
T-A-1Preparation of the macro-environment analysis of the selected company8
T-A-2Preparation of the chosen company's strategy10
T-A-3Case studies – strategies of selected companies from construction industry8
T-A-4Marketing plan for a selected company from the construction industry4
30
wykłady
T-W-1strategic and operational management in the enterprise2
T-W-2market economy, strategic management, market barriers, corporate mission / vision4
T-W-3market environment, environmental scanning, environmental analysis: PEST, PESTEL, SWOT, business risk4
T-W-4production - portfolio theory: BCGM , porter's five forces, strategies, company strategy planning2
T-W-5business models, examples of business models, new business models, examples of new business models4
T-W-6marketing , marketing: b2b, b2c and c2b, c2c marketing orientation ( -> customer orientation)3
T-W-7marketing mix: 4ps, 4cs -> 7ps, 7cs2
T-W-8marketing planning: production and sales2
T-W-9advertising, sales promotions and brand loyalty4
T-W-10corporate social responsibility - CSR, public relations, social costs, business ethics3
30

Obciążenie pracą studenta - formy aktywności

KODForma aktywnościGodziny
ćwiczenia audytoryjne
A-A-1Participation in the classes30
A-A-2Consultation1
A-A-3Own work, self-study, Preparation for completion of the excersises5
A-A-4Completion of the exercises2
38
wykłady
A-W-1Participation in classes, completion of the lectures30
A-W-2consultation2
A-W-3self-preparation for completion of the lectures3
A-W-4exam2
37

Metody nauczania / narzędzia dydaktyczne

KODMetoda nauczania / narzędzie dydaktyczne
M-1Informative lecture, explanation
M-2case studies
M-3project based learning method

Sposoby oceny

KODSposób oceny
S-1Ocena formująca: written test
S-2Ocena formująca: project appraisal

Zamierzone efekty uczenia się - wiedza

Zamierzone efekty uczenia sięOdniesienie do efektów kształcenia dla kierunku studiówOdniesienie do efektów zdefiniowanych dla obszaru kształceniaCel przedmiotuTreści programoweMetody nauczaniaSposób oceny
WM-WBiIS_2-_null_W01
The student knows and understands the basic concepts and methods of managing a strategic construction company		——C-1T-W-1, T-W-2, T-W-3, T-W-4, T-W-5, T-W-6, T-W-7, T-W-8, T-W-9, T-W-10M-1, M-2S-1

Zamierzone efekty uczenia się - umiejętności

Zamierzone efekty uczenia sięOdniesienie do efektów kształcenia dla kierunku studiówOdniesienie do efektów zdefiniowanych dla obszaru kształceniaCel przedmiotuTreści programoweMetody nauczaniaSposób oceny
WM-WBiIS_2-_null_U01
The student can apply methods of analysis of the environment and analysis of enterprise resources		——C-1T-W-1, T-W-2, T-W-3, T-W-4, T-W-5, T-W-6, T-W-7, T-W-8, T-W-9, T-W-10, T-A-1, T-A-2, T-A-3, T-A-4M-1, M-2, M-3S-1, S-2

Zamierzone efekty uczenia się - inne kompetencje społeczne i personalne

Zamierzone efekty uczenia sięOdniesienie do efektów kształcenia dla kierunku studiówOdniesienie do efektów zdefiniowanych dla obszaru kształceniaCel przedmiotuTreści programoweMetody nauczaniaSposób oceny
WM-WBiIS_2-_null_K01
The student is ready to solve creatively strategic problems and decision making in a construction company		——C-1T-A-1, T-A-2, T-A-3, T-A-4M-1, M-2, M-3S-1, S-2

Kryterium oceny - wiedza

Efekt uczenia sięOcenaKryterium oceny
WM-WBiIS_2-_null_W01
The student knows and understands the basic concepts and methods of managing a strategic construction company		2,0
3,0The student knows and understands the principles of strategic management and its basic tools
3,5
4,0
4,5
5,0

Kryterium oceny - umiejętności

Efekt uczenia sięOcenaKryterium oceny
WM-WBiIS_2-_null_U01
The student can apply methods of analysis of the environment and analysis of enterprise resources		2,0
3,0The student can sufficiently apply selected techniques of strategic management
3,5
4,0
4,5
5,0

Kryterium oceny - inne kompetencje społeczne i personalne

Efekt uczenia sięOcenaKryterium oceny
WM-WBiIS_2-_null_K01
The student is ready to solve creatively strategic problems and decision making in a construction company		2,0
3,0The student is ready to propose various solutions to solve strategic problems in a selected construction company
3,5
4,0
4,5
5,0

Literatura podstawowa

  1. Langford D. and Retik A., The Organization and Management of Construction: Shaping theory and practice, Routledge, 2015
  2. Lester A., Project management, planning and control: managing engineering, construction and manufacturing projects to PMI, APM and BSI standards, Elsevier, 2016
  3. Donald H. Sheldon, World Class Sales & Operations Planning, J. Ross Pub, 2010
  4. Julian Cummins, Roddy Mullin, How to Create, Implement and Integrate Campaigns that Really Work, Kogan Page, 2011
  5. Prashant Faldu, Retail Advertising and Sales Promotion, CreateSpace Independent Publishing Platform, 2017
  6. Gregorio Martín de Castro, Jaime Juan González-Masip, Knowledge Management for Corporate Social Responsibility, IGI Global, 2020

Literatura dodatkowa

  1. Nieto-Rodriguez Antonio, The Focused Organization: How Concentrating on a Few Key Initiatives Can Dramatically Improve Strategy Execution, Routledge, 2016
  2. J.-C. SPENDER, BUSINESS STRATEGY P: Managing Uncertainty, Opportunity, and Enterprise, oxford, 2015
  3. María Jesús Yagüe Guillén, Customer Loyalty and Brand Management, Mdpi AG, 2019
  4. red: Information Resources Management Association, Corporate Social Responsibility Concepts, Methodologies, Tools, and Applications, IGI Global, 2019
  5. SAMITA MANNA, SUPARNA CHAKRABORTI, VALUES AND ETHICS IN BUSINESS AND PROFESSION, PHI Learning, 2016

Treści programowe - ćwiczenia audytoryjne

KODTreść programowaGodziny
T-A-1Preparation of the macro-environment analysis of the selected company8
T-A-2Preparation of the chosen company's strategy10
T-A-3Case studies – strategies of selected companies from construction industry8
T-A-4Marketing plan for a selected company from the construction industry4
30

Treści programowe - wykłady

KODTreść programowaGodziny
T-W-1strategic and operational management in the enterprise2
T-W-2market economy, strategic management, market barriers, corporate mission / vision4
T-W-3market environment, environmental scanning, environmental analysis: PEST, PESTEL, SWOT, business risk4
T-W-4production - portfolio theory: BCGM , porter's five forces, strategies, company strategy planning2
T-W-5business models, examples of business models, new business models, examples of new business models4
T-W-6marketing , marketing: b2b, b2c and c2b, c2c marketing orientation ( -> customer orientation)3
T-W-7marketing mix: 4ps, 4cs -> 7ps, 7cs2
T-W-8marketing planning: production and sales2
T-W-9advertising, sales promotions and brand loyalty4
T-W-10corporate social responsibility - CSR, public relations, social costs, business ethics3
30

Formy aktywności - ćwiczenia audytoryjne

KODForma aktywnościGodziny
A-A-1Participation in the classes30
A-A-2Consultation1
A-A-3Own work, self-study, Preparation for completion of the excersises5
A-A-4Completion of the exercises2
38
(*) 1 punkt ECTS, odpowiada około 30 godzinom aktywności studenta

Formy aktywności - wykłady

KODForma aktywnościGodziny
A-W-1Participation in classes, completion of the lectures30
A-W-2consultation2
A-W-3self-preparation for completion of the lectures3
A-W-4exam2
37
(*) 1 punkt ECTS, odpowiada około 30 godzinom aktywności studenta
PoleKODZnaczenie kodu
Zamierzone efekty uczenia sięWM-WBiIS_2-_null_W01The student knows and understands the basic concepts and methods of managing a strategic construction company
Cel przedmiotuC-1To be able to differentiate basic theories from strategic management, to discuss them, to conduct analyses on industry forces and business model conceptions and to scrutinize selected issues of modern top management
Treści programoweT-W-1strategic and operational management in the enterprise
T-W-2market economy, strategic management, market barriers, corporate mission / vision
T-W-3market environment, environmental scanning, environmental analysis: PEST, PESTEL, SWOT, business risk
T-W-4production - portfolio theory: BCGM , porter's five forces, strategies, company strategy planning
T-W-5business models, examples of business models, new business models, examples of new business models
T-W-6marketing , marketing: b2b, b2c and c2b, c2c marketing orientation ( -> customer orientation)
T-W-7marketing mix: 4ps, 4cs -> 7ps, 7cs
T-W-8marketing planning: production and sales
T-W-9advertising, sales promotions and brand loyalty
T-W-10corporate social responsibility - CSR, public relations, social costs, business ethics
Metody nauczaniaM-1Informative lecture, explanation
M-2case studies
Sposób ocenyS-1Ocena formująca: written test
Kryteria ocenyOcenaKryterium oceny
2,0
3,0The student knows and understands the principles of strategic management and its basic tools
3,5
4,0
4,5
5,0
PoleKODZnaczenie kodu
Zamierzone efekty uczenia sięWM-WBiIS_2-_null_U01The student can apply methods of analysis of the environment and analysis of enterprise resources
Cel przedmiotuC-1To be able to differentiate basic theories from strategic management, to discuss them, to conduct analyses on industry forces and business model conceptions and to scrutinize selected issues of modern top management
Treści programoweT-W-1strategic and operational management in the enterprise
T-W-2market economy, strategic management, market barriers, corporate mission / vision
T-W-3market environment, environmental scanning, environmental analysis: PEST, PESTEL, SWOT, business risk
T-W-4production - portfolio theory: BCGM , porter's five forces, strategies, company strategy planning
T-W-5business models, examples of business models, new business models, examples of new business models
T-W-6marketing , marketing: b2b, b2c and c2b, c2c marketing orientation ( -> customer orientation)
T-W-7marketing mix: 4ps, 4cs -> 7ps, 7cs
T-W-8marketing planning: production and sales
T-W-9advertising, sales promotions and brand loyalty
T-W-10corporate social responsibility - CSR, public relations, social costs, business ethics
T-A-1Preparation of the macro-environment analysis of the selected company
T-A-2Preparation of the chosen company's strategy
T-A-3Case studies – strategies of selected companies from construction industry
T-A-4Marketing plan for a selected company from the construction industry
Metody nauczaniaM-1Informative lecture, explanation
M-2case studies
M-3project based learning method
Sposób ocenyS-1Ocena formująca: written test
S-2Ocena formująca: project appraisal
Kryteria ocenyOcenaKryterium oceny
2,0
3,0The student can sufficiently apply selected techniques of strategic management
3,5
4,0
4,5
5,0
PoleKODZnaczenie kodu
Zamierzone efekty uczenia sięWM-WBiIS_2-_null_K01The student is ready to solve creatively strategic problems and decision making in a construction company
Cel przedmiotuC-1To be able to differentiate basic theories from strategic management, to discuss them, to conduct analyses on industry forces and business model conceptions and to scrutinize selected issues of modern top management
Treści programoweT-A-1Preparation of the macro-environment analysis of the selected company
T-A-2Preparation of the chosen company's strategy
T-A-3Case studies – strategies of selected companies from construction industry
T-A-4Marketing plan for a selected company from the construction industry
Metody nauczaniaM-1Informative lecture, explanation
M-2case studies
M-3project based learning method
Sposób ocenyS-1Ocena formująca: written test
S-2Ocena formująca: project appraisal
Kryteria ocenyOcenaKryterium oceny
2,0
3,0The student is ready to propose various solutions to solve strategic problems in a selected construction company
3,5
4,0
4,5
5,0