Wydział Ekonomiczny - Economics (S1)
specjalność: Accounting and Finance in Economic Entities
Sylabus przedmiotu Marketing in Commerce and Services:
Informacje podstawowe
| Kierunek studiów | Economics | ||
|---|---|---|---|
| Forma studiów | studia stacjonarne | Poziom | pierwszego stopnia |
| Tytuł zawodowy absolwenta | licencjat | ||
| Obszary studiów | charakterystyki PRK | ||
| Profil | ogólnoakademicki | ||
| Moduł | — | ||
| Przedmiot | Marketing in Commerce and Services | ||
| Specjalność | przedmiot wspólny | ||
| Jednostka prowadząca | Katedra Zarządzania i Marketingu | ||
| Nauczyciel odpowiedzialny | Karolina Ertmańska <karolina.ertmanska@zut.edu.pl> | ||
| Inni nauczyciele | |||
| ECTS (planowane) | 2,0 | ECTS (formy) | 2,0 |
| Forma zaliczenia | zaliczenie | Język | polski |
| Blok obieralny | 4 | Grupa obieralna | 5 |
Formy dydaktyczne
Wymagania wstępne
| KOD | Wymaganie wstępne |
|---|---|
| W-1 | Knowledge of basics of marketing |
Cele przedmiotu
| KOD | Cel modułu/przedmiotu |
|---|---|
| C-1 | To acquaint students with the specificity of marketing activities in trade and services |
| C-2 | Shaping the skills in shaping the marketing composition in trade and services |
Treści programowe z podziałem na formy zajęć
| KOD | Treść programowa | Godziny |
|---|---|---|
| ćwiczenia audytoryjne | ||
| T-A-1 | Specificity of service activities | 2 |
| T-A-2 | Trading and service companies as entities on the market | 2 |
| T-A-3 | Wholesale and retail in the distribution of products | 2 |
| T-A-4 | Internet trade | 2 |
| T-A-5 | Packaging in trade | 2 |
| T-A-6 | Promotion of services | 2 |
| T-A-7 | Merchandising as a modern concept of company management | 2 |
| T-A-8 | Personal sale | 2 |
| T-A-9 | Sales technology | 2 |
| T-A-10 | Shaping the right level of services | 2 |
| T-A-11 | Segmentation of service market | 1 |
| T-A-12 | Strategies of services, prices of services, distribution and promotion of services | 1 |
| T-A-13 | Service personnel and internal and interactive marketing of the company | 2 |
| T-A-14 | Course passing | 1 |
| 25 | ||
Obciążenie pracą studenta - formy aktywności
| KOD | Forma aktywności | Godziny |
|---|---|---|
| ćwiczenia audytoryjne | ||
| A-A-1 | in-class participation | 25 |
| A-A-2 | case study preparation | 12 |
| A-A-3 | preparation for test | 13 |
| 50 | ||
Metody nauczania / narzędzia dydaktyczne
| KOD | Metoda nauczania / narzędzie dydaktyczne |
|---|---|
| M-1 | information lecture with multimedia presentation |
| M-2 | talk |
| M-3 | case studies analysis |
Sposoby oceny
| KOD | Sposób oceny |
|---|---|
| S-1 | Ocena formująca: Test grade |
| S-2 | Ocena formująca: Assessment of cooperation competences and work in a group during the preparation of a case study |
| S-3 | Ocena formująca: Assessment of the ability to search, analyze, evaluate and use information independently |
| S-4 | Ocena formująca: Assessment of independent learning and development of the ability to think logically and present own views |
| S-5 | Ocena podsumowująca: Evaluation of the exercises (average of all forming grades) |
Zamierzone efekty uczenia się - wiedza
| Zamierzone efekty uczenia się | Odniesienie do efektów kształcenia dla kierunku studiów | Odniesienie do efektów zdefiniowanych dla obszaru kształcenia | Cel przedmiotu | Treści programowe | Metody nauczania | Sposób oceny |
|---|---|---|---|---|---|---|
| Ec_1A_O22_W01 Student is able to define the specifics of service activities | Ec_1A_W05 | — | C-1 | T-A-1, T-A-12, T-A-13 | M-1 | S-1 |
| Ec_1A_O22_W02 Student has knowledge in the field of service marketing | Ec_1A_W15 | — | C-2 | T-A-2, T-A-3, T-A-4, T-A-5, T-A-6, T-A-7, T-A-8, T-A-9, T-A-10, T-A-12, T-A-13 | M-1, M-2 | S-1 |
Zamierzone efekty uczenia się - umiejętności
| Zamierzone efekty uczenia się | Odniesienie do efektów kształcenia dla kierunku studiów | Odniesienie do efektów zdefiniowanych dla obszaru kształcenia | Cel przedmiotu | Treści programowe | Metody nauczania | Sposób oceny |
|---|---|---|---|---|---|---|
| Ec_1A_O22_U01 The student has the ability to propose a marketing composition for a selected service activity | Ec_1A_U11 | — | C-2 | T-A-1, T-A-2, T-A-3, T-A-4, T-A-5, T-A-6, T-A-7, T-A-8 | M-3 | S-3, S-4 |
| Ec_1A_O22_U02 Student has the ability to organize own work and team work | Ec_1A_U03 | — | C-2 | T-A-9, T-A-10, T-A-12, T-A-13, T-A-11 | M-3 | S-2, S-3 |
Zamierzone efekty uczenia się - inne kompetencje społeczne i personalne
| Zamierzone efekty uczenia się | Odniesienie do efektów kształcenia dla kierunku studiów | Odniesienie do efektów zdefiniowanych dla obszaru kształcenia | Cel przedmiotu | Treści programowe | Metody nauczania | Sposób oceny |
|---|---|---|---|---|---|---|
| Ec_1A_O22_K01 The student has mastered the principles of self-solving problems | Ec_1A_K01 | — | C-2 | T-A-2, T-A-3, T-A-4, T-A-6, T-A-7, T-A-12 | M-3 | S-2 |
Kryterium oceny - wiedza
| Efekt uczenia się | Ocena | Kryterium oceny |
|---|---|---|
| Ec_1A_O22_W01 Student is able to define the specifics of service activities | 2,0 | Student has not mastered knowledge |
| 3,0 | Student knows specific elements of service activities | |
| 3,5 | Student has mastered knowledge to a basic plus degree | |
| 4,0 | The student knows specific elements of service activities and can give examples | |
| 4,5 | Student has mastered knowledge to a good plus degree | |
| 5,0 | Student has mastered knowledge to a very good degree | |
| Ec_1A_O22_W02 Student has knowledge in the field of service marketing | 2,0 | Student has no knowledge |
| 3,0 | Student has knowledge at basic degree | |
| 3,5 | Student has knowledge at basic plus degree | |
| 4,0 | Student has knowledge at good degree | |
| 4,5 | Student has knowledge at good plus degree | |
| 5,0 | Student has knowledge at very good degree |
Kryterium oceny - umiejętności
| Efekt uczenia się | Ocena | Kryterium oceny |
|---|---|---|
| Ec_1A_O22_U01 The student has the ability to propose a marketing composition for a selected service activity | 2,0 | Student has not mastered |
| 3,0 | Student has mastered knowledge to a basic degree | |
| 3,5 | Student has mastered knowledge to a basic plus degree | |
| 4,0 | Student has mastered knowledge to a good degree | |
| 4,5 | The student has the ability to develop a marketing composition for a selected service activity | |
| 5,0 | Student mastered knowledge to a very good degree | |
| Ec_1A_O22_U02 Student has the ability to organize own work and team work | 2,0 | Student has not mastered knowledge |
| 3,0 | Student mastered knowledge to a basic degree | |
| 3,5 | Student mastered knowledge to a basic plus degree | |
| 4,0 | The ability to organize own work | |
| 4,5 | Student mastered knowledge to a good plus degree | |
| 5,0 | The ability to organize your own work and team |
Kryterium oceny - inne kompetencje społeczne i personalne
| Efekt uczenia się | Ocena | Kryterium oceny |
|---|---|---|
| Ec_1A_O22_K01 The student has mastered the principles of self-solving problems | 2,0 | The student has not mastered the principles of independent problem solving |
| 3,0 | The student has mastered the principles of independent problem solving in a reproductive way | |
| 3,5 | ||
| 4,0 | ||
| 4,5 | ||
| 5,0 |
Literatura podstawowa
- A. Jonas, A. Czubała, J. Wiktor, T. Smoleń, Marketing usług, Wolters Kluwer, 2012
- J. DYCZKOWSKA, A. OCZACHOWSKA, D. OCZACHOWSKI, MARKETING USŁUG PODSTAWY TEORETYCZNE I PRAKTYKA, Wyd. PK, Koszalin, 2016
- J. Wirtz, Ch. Lovelock, Services Marketing: People, Technology, Strategy, World Scientific Publishing Company, 8 edition, 2016
Literatura dodatkowa
- Mazur R., E-marketing w praktyce, w: Jak złowić klienta?, Szczecin, 2008
- Perenc J., Marketing usług, Wyd. US, Szczecin, 2005
- Payne A., Marketing usług, PWE, Warszawa, 1997