Zachodniopomorski Uniwersytet Technologiczny w Szczecinie

Wydział Ekonomiczny - Economics (S1)
specjalność: Property Valuation and Real Estate Transactions

Sylabus przedmiotu Marketing in commerce and services:

Informacje podstawowe

Kierunek studiów Economics
Forma studiów studia stacjonarne Poziom pierwszego stopnia
Tytuł zawodowy absolwenta licencjat
Obszary studiów charakterystyki PRK
Profil ogólnoakademicki
Moduł
Przedmiot Marketing in commerce and services
Specjalność przedmiot wspólny
Jednostka prowadząca Katedra Zarządzania i Marketingu
Nauczyciel odpowiedzialny Karolina Ertmańska <karolina.ertmanska@zut.edu.pl>
Inni nauczyciele
ECTS (planowane) 2,0 ECTS (formy) 2,0
Forma zaliczenia zaliczenie Język polski
Blok obieralny 4 Grupa obieralna 5

Formy dydaktyczne

Forma dydaktycznaKODSemestrGodzinyECTSWagaZaliczenie
ćwiczenia audytoryjneA6 25 2,01,00zaliczenie

Wymagania wstępne

KODWymaganie wstępne
W-1Knowledge of basics of marketing

Cele przedmiotu

KODCel modułu/przedmiotu
C-1To acquaint students with the specificity of marketing activities in trade and services
C-2Shaping the skills in shaping the marketing composition in trade and services

Treści programowe z podziałem na formy zajęć

KODTreść programowaGodziny
ćwiczenia audytoryjne
T-A-1Specificity of service activities2
T-A-2Trading and service companies as entities on the market2
T-A-3Wholesale and retail in the distribution of products2
T-A-4Internet trade2
T-A-5Packaging in trade2
T-A-6Promotion of services2
T-A-7Merchandising as a modern concept of company management2
T-A-8Personal sale2
T-A-9Sales technology2
T-A-10Shaping the right level of services2
T-A-11Segmentation of service market1
T-A-12Strategies of services, prices of services, distribution and promotion of services1
T-A-13Service personnel and internal and interactive marketing of the company2
T-A-14Course passing1
25

Obciążenie pracą studenta - formy aktywności

KODForma aktywnościGodziny
ćwiczenia audytoryjne
A-A-1in-class participation25
A-A-2case study preparation12
A-A-3preparation for test13
50

Metody nauczania / narzędzia dydaktyczne

KODMetoda nauczania / narzędzie dydaktyczne
M-1information lecture with multimedia presentation
M-2talk
M-3case studies analysis

Sposoby oceny

KODSposób oceny
S-1Ocena formująca: Test grade
S-2Ocena formująca: Assessment of cooperation competences and work in a group during the preparation of a case study
S-3Ocena formująca: Assessment of the ability to search, analyze, evaluate and use information independently
S-4Ocena formująca: Assessment of independent learning and development of the ability to think logically and present own views
S-5Ocena podsumowująca: Evaluation of the exercises (average of all forming grades)

Zamierzone efekty uczenia się - wiedza

Zamierzone efekty uczenia sięOdniesienie do efektów kształcenia dla kierunku studiówOdniesienie do efektów zdefiniowanych dla obszaru kształceniaCel przedmiotuTreści programoweMetody nauczaniaSposób oceny
Ec_1A_O22/6.6_W01
Student is able to define the specifics of service activities
Ec_1A_W01C-1T-A-1, T-A-12, T-A-13M-1S-1
Ec_1A_O22/6.6_W02
Student has knowledge in the field of service marketing
Ec_1A_W08C-2T-A-2, T-A-4, T-A-7, T-A-8, T-A-9, T-A-10, T-A-3, T-A-6, T-A-12, T-A-5, T-A-13M-1, M-2S-1

Zamierzone efekty uczenia się - umiejętności

Zamierzone efekty uczenia sięOdniesienie do efektów kształcenia dla kierunku studiówOdniesienie do efektów zdefiniowanych dla obszaru kształceniaCel przedmiotuTreści programoweMetody nauczaniaSposób oceny
Ec_1A_O22/6.6_U01
The student has the ability to propose a marketing composition for a selected service activity
Ec_1A_U04C-2T-A-1, T-A-2, T-A-4, T-A-7, T-A-8, T-A-3, T-A-6, T-A-5M-3S-3, S-4
Ec_1A_O22/6.6_U02
Student has the ability to organize own work and team work
Ec_1A_U09C-2T-A-11, T-A-9, T-A-10, T-A-12, T-A-13M-3S-2, S-3

Zamierzone efekty uczenia się - inne kompetencje społeczne i personalne

Zamierzone efekty uczenia sięOdniesienie do efektów kształcenia dla kierunku studiówOdniesienie do efektów zdefiniowanych dla obszaru kształceniaCel przedmiotuTreści programoweMetody nauczaniaSposób oceny
Ec_1A_O22/6.6_K01
The student has mastered the principles of self-solving problems
Ec_1A_K03C-2T-A-2, T-A-4, T-A-7, T-A-3, T-A-6, T-A-12M-3S-2

Kryterium oceny - wiedza

Efekt uczenia sięOcenaKryterium oceny
Ec_1A_O22/6.6_W01
Student is able to define the specifics of service activities
2,0Student has not mastered knowledge
3,0Student knows specific elements of service activities
3,5Student has mastered knowledge to a basic plus degree
4,0The student knows specific elements of service activities and can give examples
4,5Student has mastered knowledge to a good plus degree
5,0Student has mastered knowledge to a very good degree
Ec_1A_O22/6.6_W02
Student has knowledge in the field of service marketing
2,0Student has no knowledge
3,0Student has knowledge at basic degree
3,5Student has knowledge at basic plus degree
4,0Student has knowledge at good degree
4,5Student has knowledge at good plus degree
5,0Student has knowledge at very good degree

Kryterium oceny - umiejętności

Efekt uczenia sięOcenaKryterium oceny
Ec_1A_O22/6.6_U01
The student has the ability to propose a marketing composition for a selected service activity
2,0Student has not mastered
3,0Student has mastered knowledge to a basic degree
3,5Student has mastered knowledge to a basic plus degree
4,0Student has mastered knowledge to a good degree
4,5The student has the ability to develop a marketing composition for a selected service activity
5,0Student mastered knowledge to a very good degree
Ec_1A_O22/6.6_U02
Student has the ability to organize own work and team work
2,0Student has not mastered knowledge
3,0Student mastered knowledge to a basic degree
3,5Student mastered knowledge to a basic plus degree
4,0The ability to organize own work
4,5Student mastered knowledge to a good plus degree
5,0The ability to organize your own work and team

Kryterium oceny - inne kompetencje społeczne i personalne

Efekt uczenia sięOcenaKryterium oceny
Ec_1A_O22/6.6_K01
The student has mastered the principles of self-solving problems
2,0The student has not mastered the principles of independent problem solving
3,0The student has mastered the principles of independent problem solving in a reproductive way
3,5
4,0
4,5
5,0

Literatura podstawowa

  1. A. Jonas, A. Czubała, J. Wiktor, T. Smoleń, Marketing usług, Wolters Kluwer, 2012
  2. J. DYCZKOWSKA, A. OCZACHOWSKA, D. OCZACHOWSKI, MARKETING USŁUG PODSTAWY TEORETYCZNE I PRAKTYKA, Wyd. PK, Koszalin, 2016
  3. J. Wirtz, Ch. Lovelock, Services Marketing: People, Technology, Strategy, World Scientific Publishing Company, 8 edition, 2016

Literatura dodatkowa

  1. Mazur R., E-marketing w praktyce, w: Jak złowić klienta?, Szczecin, 2008
  2. Perenc J., Marketing usług, Wyd. US, Szczecin, 2005
  3. Payne A., Marketing usług, PWE, Warszawa, 1997

Treści programowe - ćwiczenia audytoryjne

KODTreść programowaGodziny
T-A-1Specificity of service activities2
T-A-2Trading and service companies as entities on the market2
T-A-3Wholesale and retail in the distribution of products2
T-A-4Internet trade2
T-A-5Packaging in trade2
T-A-6Promotion of services2
T-A-7Merchandising as a modern concept of company management2
T-A-8Personal sale2
T-A-9Sales technology2
T-A-10Shaping the right level of services2
T-A-11Segmentation of service market1
T-A-12Strategies of services, prices of services, distribution and promotion of services1
T-A-13Service personnel and internal and interactive marketing of the company2
T-A-14Course passing1
25

Formy aktywności - ćwiczenia audytoryjne

KODForma aktywnościGodziny
A-A-1in-class participation25
A-A-2case study preparation12
A-A-3preparation for test13
50
(*) 1 punkt ECTS, odpowiada około 30 godzinom aktywności studenta
PoleKODZnaczenie kodu
Zamierzone efekty uczenia sięEc_1A_O22/6.6_W01Student is able to define the specifics of service activities
Odniesienie do efektów kształcenia dla kierunku studiówEc_1A_W01He / she knows and understands at an advanced level economic and social facts and phenomena as well as theories explaining the complex relationships between them constituting the basic general knowledge in the discipline of economics and finance, as well as selected issues in the field of detailed knowledge
Cel przedmiotuC-1To acquaint students with the specificity of marketing activities in trade and services
Treści programoweT-A-1Specificity of service activities
T-A-12Strategies of services, prices of services, distribution and promotion of services
T-A-13Service personnel and internal and interactive marketing of the company
Metody nauczaniaM-1information lecture with multimedia presentation
Sposób ocenyS-1Ocena formująca: Test grade
Kryteria ocenyOcenaKryterium oceny
2,0Student has not mastered knowledge
3,0Student knows specific elements of service activities
3,5Student has mastered knowledge to a basic plus degree
4,0The student knows specific elements of service activities and can give examples
4,5Student has mastered knowledge to a good plus degree
5,0Student has mastered knowledge to a very good degree
PoleKODZnaczenie kodu
Zamierzone efekty uczenia sięEc_1A_O22/6.6_W02Student has knowledge in the field of service marketing
Odniesienie do efektów kształcenia dla kierunku studiówEc_1A_W08He / she knows and understands the basic economic, legal, ethical and other conditions of activities related to the functioning of the economy
Cel przedmiotuC-2Shaping the skills in shaping the marketing composition in trade and services
Treści programoweT-A-2Trading and service companies as entities on the market
T-A-4Internet trade
T-A-7Merchandising as a modern concept of company management
T-A-8Personal sale
T-A-9Sales technology
T-A-10Shaping the right level of services
T-A-3Wholesale and retail in the distribution of products
T-A-6Promotion of services
T-A-12Strategies of services, prices of services, distribution and promotion of services
T-A-5Packaging in trade
T-A-13Service personnel and internal and interactive marketing of the company
Metody nauczaniaM-1information lecture with multimedia presentation
M-2talk
Sposób ocenyS-1Ocena formująca: Test grade
Kryteria ocenyOcenaKryterium oceny
2,0Student has no knowledge
3,0Student has knowledge at basic degree
3,5Student has knowledge at basic plus degree
4,0Student has knowledge at good degree
4,5Student has knowledge at good plus degree
5,0Student has knowledge at very good degree
PoleKODZnaczenie kodu
Zamierzone efekty uczenia sięEc_1A_O22/6.6_U01The student has the ability to propose a marketing composition for a selected service activity
Odniesienie do efektów kształcenia dla kierunku studiówEc_1A_U04He / she is able to select and apply appropriate methods and tools, including advanced information and communication techniques for analysing and forecasting economic processes and phenomena and solving economic problems
Cel przedmiotuC-2Shaping the skills in shaping the marketing composition in trade and services
Treści programoweT-A-1Specificity of service activities
T-A-2Trading and service companies as entities on the market
T-A-4Internet trade
T-A-7Merchandising as a modern concept of company management
T-A-8Personal sale
T-A-3Wholesale and retail in the distribution of products
T-A-6Promotion of services
T-A-5Packaging in trade
Metody nauczaniaM-3case studies analysis
Sposób ocenyS-3Ocena formująca: Assessment of the ability to search, analyze, evaluate and use information independently
S-4Ocena formująca: Assessment of independent learning and development of the ability to think logically and present own views
Kryteria ocenyOcenaKryterium oceny
2,0Student has not mastered
3,0Student has mastered knowledge to a basic degree
3,5Student has mastered knowledge to a basic plus degree
4,0Student has mastered knowledge to a good degree
4,5The student has the ability to develop a marketing composition for a selected service activity
5,0Student mastered knowledge to a very good degree
PoleKODZnaczenie kodu
Zamierzone efekty uczenia sięEc_1A_O22/6.6_U02Student has the ability to organize own work and team work
Odniesienie do efektów kształcenia dla kierunku studiówEc_1A_U09He / she is able to plan and organise individual work and cooperate with other people as part of team activities
Cel przedmiotuC-2Shaping the skills in shaping the marketing composition in trade and services
Treści programoweT-A-11Segmentation of service market
T-A-9Sales technology
T-A-10Shaping the right level of services
T-A-12Strategies of services, prices of services, distribution and promotion of services
T-A-13Service personnel and internal and interactive marketing of the company
Metody nauczaniaM-3case studies analysis
Sposób ocenyS-2Ocena formująca: Assessment of cooperation competences and work in a group during the preparation of a case study
S-3Ocena formująca: Assessment of the ability to search, analyze, evaluate and use information independently
Kryteria ocenyOcenaKryterium oceny
2,0Student has not mastered knowledge
3,0Student mastered knowledge to a basic degree
3,5Student mastered knowledge to a basic plus degree
4,0The ability to organize own work
4,5Student mastered knowledge to a good plus degree
5,0The ability to organize your own work and team
PoleKODZnaczenie kodu
Zamierzone efekty uczenia sięEc_1A_O22/6.6_K01The student has mastered the principles of self-solving problems
Odniesienie do efektów kształcenia dla kierunku studiówEc_1A_K03He / she is ready to think and act in an entrepreneurial way
Cel przedmiotuC-2Shaping the skills in shaping the marketing composition in trade and services
Treści programoweT-A-2Trading and service companies as entities on the market
T-A-4Internet trade
T-A-7Merchandising as a modern concept of company management
T-A-3Wholesale and retail in the distribution of products
T-A-6Promotion of services
T-A-12Strategies of services, prices of services, distribution and promotion of services
Metody nauczaniaM-3case studies analysis
Sposób ocenyS-2Ocena formująca: Assessment of cooperation competences and work in a group during the preparation of a case study
Kryteria ocenyOcenaKryterium oceny
2,0The student has not mastered the principles of independent problem solving
3,0The student has mastered the principles of independent problem solving in a reproductive way
3,5
4,0
4,5
5,0