Zachodniopomorski Uniwersytet Technologiczny w Szczecinie

Administracja Centralna Uczelni - Wymiana międzynarodowa (S2)

Sylabus przedmiotu E-commerce and online marketing technologies:

Informacje podstawowe

Kierunek studiów Wymiana międzynarodowa
Forma studiów studia stacjonarne Poziom drugiego stopnia
Tytuł zawodowy absolwenta
Obszary studiów
Profil
Moduł
Przedmiot E-commerce and online marketing technologies
Specjalność przedmiot wspólny
Jednostka prowadząca Katedra Inżynierii Systemów Informacyjnych
Nauczyciel odpowiedzialny Wiesław Pietruszkiewicz <Wieslaw.Pietruszkiewicz@zut.edu.pl>
Inni nauczyciele
ECTS (planowane) 5,0 ECTS (formy) 5,0
Forma zaliczenia zaliczenie Język angielski
Blok obieralny Grupa obieralna

Formy dydaktyczne

Forma dydaktycznaKODSemestrGodzinyECTSWagaZaliczenie
laboratoriaL1 30 3,00,70zaliczenie
wykładyW1 30 2,00,30zaliczenie

Wymagania wstępne

KODWymaganie wstępne
W-1A basic understanding of internet technologies

Cele przedmiotu

KODCel modułu/przedmiotu
C-1To deliver knowledge about area of e-commerce, and skills necessary to prepare & perform an e-commerce project
C-2To deliver knowledge about area of online marketing, and skills necessary to prepare & perform an online marketing project

Treści programowe z podziałem na formy zajęć

KODTreść programowaGodziny
laboratoria
T-L-1Hosted webshops4
T-L-2Preparation of an environment for a self-hosted webshop2
T-L-3Development of a self-hosted webshop - configuration, themes, products, shipping, payments & order management8
T-L-4Visual online marketing2
T-L-5Web content - including content marketing2
T-L-6Mailing & newsletters2
T-L-7Search engines - SEO & SEM2
T-L-8Social media - channels, presence & content4
T-L-9Analytics of data in e-commerce and online marketing2
T-L-10Business evaluation of digital commerce and marketing2
30
wykłady
T-W-1Introduction to the commercial Internet2
T-W-2E-commerce models2
T-W-3Review of IT technologies used in e-commerce2
T-W-4Webshops & trading platforms2
T-W-5Payment gateways and other specialised systems2
T-W-6System integration in e-commerce2
T-W-7Basics of online marketing2
T-W-8Online marketing strategies2
T-W-9Search engines - optimisation and marketing2
T-W-10Social media - characteristics & usages2
T-W-11Social marketing strategies2
T-W-12Social media software integration2
T-W-13Content and behaviour analysis - including intelligent systems in e-commerce and online marketing4
T-W-14Digital commerce and marketing from business perspective2
30

Obciążenie pracą studenta - formy aktywności

KODForma aktywnościGodziny
laboratoria
A-L-1Participation in laboratory classes30
A-L-2Preparation for assessment5
A-L-3Preparation of laboratory reports40
75
wykłady
A-W-1Participation in lectures30
A-W-2Consultations and examinations4
A-W-3Preparation for the exam16
50

Metody nauczania / narzędzia dydaktyczne

KODMetoda nauczania / narzędzie dydaktyczne
M-1Lectures with presentations, and review of case studies
M-2Laboratory-based practical exercises

Sposoby oceny

KODSposób oceny
S-1Ocena formująca: Lectures - Written exam with knowledge-oriented choice questions, and skill-oriented open-ended questions
S-2Ocena formująca: Laboratory classes - Overall assessment based on reports and attendance

Zamierzone efekty uczenia się - wiedza

Zamierzone efekty uczenia sięOdniesienie do efektów kształcenia dla kierunku studiówOdniesienie do efektów zdefiniowanych dla obszaru kształceniaCel przedmiotuTreści programoweMetody nauczaniaSposób oceny
WM-WI_1-_??_W01
Knowledge required to plan online marketing activities
C-2T-W-7, T-W-8, T-W-9, T-W-10, T-W-12, T-W-11M-1S-1
WM-WI_1-_null_W01
Knowledge required to plan e-commerce activities
C-1T-W-2, T-W-3, T-W-4, T-W-5, T-W-1, T-W-6, T-W-14, T-W-13M-1S-1

Zamierzone efekty uczenia się - umiejętności

Zamierzone efekty uczenia sięOdniesienie do efektów kształcenia dla kierunku studiówOdniesienie do efektów zdefiniowanych dla obszaru kształceniaCel przedmiotuTreści programoweMetody nauczaniaSposób oceny
WM-WI_1-_??_U01
Skills required to conduct an online marketing project
C-2T-L-4, T-L-5, T-L-6, T-L-7, T-L-8, T-L-10, T-L-9M-2S-2
WM-WI_1-_null_U01
Skills required to conduct an e-commerce project
C-1T-L-1, T-L-2, T-L-3, T-L-10, T-L-9M-2S-2

Kryterium oceny - wiedza

Efekt uczenia sięOcenaKryterium oceny
WM-WI_1-_??_W01
Knowledge required to plan online marketing activities
2,0Insufficient for 3.0
3,0Has a basic understanding of online marketing activities
3,5As required for 3.0, and understands online marketing channels
4,0As required for 3.5, and knows tools & techniques used in online marketing
4,5As required for 4.0, and knows advanced tools & techniques used in online marketing
5,0As required for 4.5, and knows factors important in planning of online marketing activities
WM-WI_1-_null_W01
Knowledge required to plan e-commerce activities
2,0Insufficient for 3.0
3,0Has a basic understanding of e-commerce activities
3,5As required for 3.0, and understands e-commerce models
4,0As required for 3.5, and knows e-commerce technological solutions
4,5As required for 4.0, and knows advanced e-commerce technological solutions
5,0As required for 4.5, and knows factors important in planning of e-commerce activities

Kryterium oceny - umiejętności

Efekt uczenia sięOcenaKryterium oceny
WM-WI_1-_??_U01
Skills required to conduct an online marketing project
2,0Insufficient for 3.0
3,0Can conduct online marketing activities in a very limited range
3,5As required for 3.0, and can select and apply online marketing channel
4,0As required for 3.5, and can propose appropriate online marketing tools & techniques
4,5As required for 4.0, and apply appropriate online marketing tools & techniques
5,0As required for 4.5, and apply appropriate advanced online marketing tools & techniques
WM-WI_1-_null_U01
Skills required to conduct an e-commerce project
2,0Insufficient for 3.0
3,0Can conduct e-commerce activities in a very limited range
3,5As required for 3.0, and can select and apply e-commerce model
4,0As required for 3.5, and can propose appropriate e-commerce technological solutions
4,5As required for 4.0, and can apply appropriate e-commerce technological solutions
5,0As required for 4.5, and can apply appropriate advanced e-commerce technological solutions

Literatura podstawowa

  1. Kenneth C. Laudon, Carol Guercio Traver, E-Commerce, Pearson, NY, 2017
  2. Rob Stokes, eMarketing: The essential guide to marketing in a digital world, QUIRK, London, 2014

Literatura dodatkowa

  1. Nancy R. Lee, Philip Kotler, Social Marketing: Behavior Change for Social Good, SAGE, 2020
  2. Dave Chaffey, PR Smith, Emarketing Excellence: Planning and Optimizing your Digital Marketing, Routledge, London, 2013

Treści programowe - laboratoria

KODTreść programowaGodziny
T-L-1Hosted webshops4
T-L-2Preparation of an environment for a self-hosted webshop2
T-L-3Development of a self-hosted webshop - configuration, themes, products, shipping, payments & order management8
T-L-4Visual online marketing2
T-L-5Web content - including content marketing2
T-L-6Mailing & newsletters2
T-L-7Search engines - SEO & SEM2
T-L-8Social media - channels, presence & content4
T-L-9Analytics of data in e-commerce and online marketing2
T-L-10Business evaluation of digital commerce and marketing2
30

Treści programowe - wykłady

KODTreść programowaGodziny
T-W-1Introduction to the commercial Internet2
T-W-2E-commerce models2
T-W-3Review of IT technologies used in e-commerce2
T-W-4Webshops & trading platforms2
T-W-5Payment gateways and other specialised systems2
T-W-6System integration in e-commerce2
T-W-7Basics of online marketing2
T-W-8Online marketing strategies2
T-W-9Search engines - optimisation and marketing2
T-W-10Social media - characteristics & usages2
T-W-11Social marketing strategies2
T-W-12Social media software integration2
T-W-13Content and behaviour analysis - including intelligent systems in e-commerce and online marketing4
T-W-14Digital commerce and marketing from business perspective2
30

Formy aktywności - laboratoria

KODForma aktywnościGodziny
A-L-1Participation in laboratory classes30
A-L-2Preparation for assessment5
A-L-3Preparation of laboratory reports40
75
(*) 1 punkt ECTS, odpowiada około 30 godzinom aktywności studenta

Formy aktywności - wykłady

KODForma aktywnościGodziny
A-W-1Participation in lectures30
A-W-2Consultations and examinations4
A-W-3Preparation for the exam16
50
(*) 1 punkt ECTS, odpowiada około 30 godzinom aktywności studenta
PoleKODZnaczenie kodu
Zamierzone efekty uczenia sięWM-WI_1-_??_W01Knowledge required to plan online marketing activities
Cel przedmiotuC-2To deliver knowledge about area of online marketing, and skills necessary to prepare & perform an online marketing project
Treści programoweT-W-7Basics of online marketing
T-W-8Online marketing strategies
T-W-9Search engines - optimisation and marketing
T-W-10Social media - characteristics & usages
T-W-12Social media software integration
T-W-11Social marketing strategies
Metody nauczaniaM-1Lectures with presentations, and review of case studies
Sposób ocenyS-1Ocena formująca: Lectures - Written exam with knowledge-oriented choice questions, and skill-oriented open-ended questions
Kryteria ocenyOcenaKryterium oceny
2,0Insufficient for 3.0
3,0Has a basic understanding of online marketing activities
3,5As required for 3.0, and understands online marketing channels
4,0As required for 3.5, and knows tools & techniques used in online marketing
4,5As required for 4.0, and knows advanced tools & techniques used in online marketing
5,0As required for 4.5, and knows factors important in planning of online marketing activities
PoleKODZnaczenie kodu
Zamierzone efekty uczenia sięWM-WI_1-_null_W01Knowledge required to plan e-commerce activities
Cel przedmiotuC-1To deliver knowledge about area of e-commerce, and skills necessary to prepare & perform an e-commerce project
Treści programoweT-W-2E-commerce models
T-W-3Review of IT technologies used in e-commerce
T-W-4Webshops & trading platforms
T-W-5Payment gateways and other specialised systems
T-W-1Introduction to the commercial Internet
T-W-6System integration in e-commerce
T-W-14Digital commerce and marketing from business perspective
T-W-13Content and behaviour analysis - including intelligent systems in e-commerce and online marketing
Metody nauczaniaM-1Lectures with presentations, and review of case studies
Sposób ocenyS-1Ocena formująca: Lectures - Written exam with knowledge-oriented choice questions, and skill-oriented open-ended questions
Kryteria ocenyOcenaKryterium oceny
2,0Insufficient for 3.0
3,0Has a basic understanding of e-commerce activities
3,5As required for 3.0, and understands e-commerce models
4,0As required for 3.5, and knows e-commerce technological solutions
4,5As required for 4.0, and knows advanced e-commerce technological solutions
5,0As required for 4.5, and knows factors important in planning of e-commerce activities
PoleKODZnaczenie kodu
Zamierzone efekty uczenia sięWM-WI_1-_??_U01Skills required to conduct an online marketing project
Cel przedmiotuC-2To deliver knowledge about area of online marketing, and skills necessary to prepare & perform an online marketing project
Treści programoweT-L-4Visual online marketing
T-L-5Web content - including content marketing
T-L-6Mailing & newsletters
T-L-7Search engines - SEO & SEM
T-L-8Social media - channels, presence & content
T-L-10Business evaluation of digital commerce and marketing
T-L-9Analytics of data in e-commerce and online marketing
Metody nauczaniaM-2Laboratory-based practical exercises
Sposób ocenyS-2Ocena formująca: Laboratory classes - Overall assessment based on reports and attendance
Kryteria ocenyOcenaKryterium oceny
2,0Insufficient for 3.0
3,0Can conduct online marketing activities in a very limited range
3,5As required for 3.0, and can select and apply online marketing channel
4,0As required for 3.5, and can propose appropriate online marketing tools & techniques
4,5As required for 4.0, and apply appropriate online marketing tools & techniques
5,0As required for 4.5, and apply appropriate advanced online marketing tools & techniques
PoleKODZnaczenie kodu
Zamierzone efekty uczenia sięWM-WI_1-_null_U01Skills required to conduct an e-commerce project
Cel przedmiotuC-1To deliver knowledge about area of e-commerce, and skills necessary to prepare & perform an e-commerce project
Treści programoweT-L-1Hosted webshops
T-L-2Preparation of an environment for a self-hosted webshop
T-L-3Development of a self-hosted webshop - configuration, themes, products, shipping, payments & order management
T-L-10Business evaluation of digital commerce and marketing
T-L-9Analytics of data in e-commerce and online marketing
Metody nauczaniaM-2Laboratory-based practical exercises
Sposób ocenyS-2Ocena formująca: Laboratory classes - Overall assessment based on reports and attendance
Kryteria ocenyOcenaKryterium oceny
2,0Insufficient for 3.0
3,0Can conduct e-commerce activities in a very limited range
3,5As required for 3.0, and can select and apply e-commerce model
4,0As required for 3.5, and can propose appropriate e-commerce technological solutions
4,5As required for 4.0, and can apply appropriate e-commerce technological solutions
5,0As required for 4.5, and can apply appropriate advanced e-commerce technological solutions