Zachodniopomorski Uniwersytet Technologiczny w Szczecinie

Wydział Ekonomiczny - Economics (S1)
specjalność: Property Valuation and Real Estate Transactions

Sylabus przedmiotu Marketing in Commerce and Services:

Informacje podstawowe

Kierunek studiów Economics
Forma studiów studia stacjonarne Poziom pierwszego stopnia
Tytuł zawodowy absolwenta licencjat
Obszary studiów charakterystyki PRK
Profil ogólnoakademicki
Moduł
Przedmiot Marketing in Commerce and Services
Specjalność przedmiot wspólny
Jednostka prowadząca Katedra Analizy Systemowej i Marketingu
Nauczyciel odpowiedzialny Karolina Ertmańska <karolina.ertmanska@zut.edu.pl>
Inni nauczyciele
ECTS (planowane) 2,0 ECTS (formy) 2,0
Forma zaliczenia zaliczenie Język polski
Blok obieralny 4 Grupa obieralna 5

Formy dydaktyczne

Forma dydaktycznaKODSemestrGodzinyECTSWagaZaliczenie
projektyP6 30 2,01,00zaliczenie

Wymagania wstępne

KODWymaganie wstępne
W-1Knowledge of basics of marketing

Cele przedmiotu

KODCel modułu/przedmiotu
C-1To acquaint students with the specificity of marketing activities in trade and services
C-2Shaping the skills in shaping the marketing composition in trade and services

Treści programowe z podziałem na formy zajęć

KODTreść programowaGodziny
projekty
T-P-1Specificity of service activities2
T-P-2Trading and service companies as entities on the market2
T-P-3Wholesale and retail in the distribution of products3
T-P-4Internet trade2
T-P-5Packaging in trade3
T-P-6Promotion of services3
T-P-7Merchandising as a modern concept of company management2
T-P-8Personal sale2
T-P-9Sales technology2
T-P-10Shaping the right level of services2
T-P-11Segmentation of the service market3
T-P-12Strategies of services, prices of services, distribution and promotion of services2
T-P-13Service personnel and internal and interactive marketing of the company2
30

Obciążenie pracą studenta - formy aktywności

KODForma aktywnościGodziny
projekty
A-P-1in-class participation30
A-P-2case study preparation15
A-P-3preparation for test15
60

Metody nauczania / narzędzia dydaktyczne

KODMetoda nauczania / narzędzie dydaktyczne
M-1information lecture with multimedia presentation
M-2talk
M-3case studies analysis

Sposoby oceny

KODSposób oceny
S-1Ocena formująca: Test grade
S-2Ocena formująca: Assessment of cooperation competences and work in a group during the preparation of a case study
S-3Ocena formująca: Assessment of the ability to search, analyze, evaluate and use information independently
S-4Ocena formująca: Assessment of independent learning and development of the ability to think logically and present own views
S-5Ocena podsumowująca: Evaluation of the exercises (average of all forming grades)

Zamierzone efekty uczenia się - wiedza

Zamierzone efekty uczenia sięOdniesienie do efektów kształcenia dla kierunku studiówOdniesienie do efektów zdefiniowanych dla obszaru kształceniaCel przedmiotuTreści programoweMetody nauczaniaSposób oceny
E_1A_O20/1_W01
Student is able to define the specifics of service activities
E_1A_W05C-1T-P-1, T-P-13, T-P-12, T-P-11M-1S-1
E_1A_O20/1_W02
Student has knowledge in the field of service marketing
E_1A_W15C-2T-P-4, T-P-8, T-P-2, T-P-7, T-P-9, T-P-13, T-P-12, T-P-10, T-P-6, T-P-5, T-P-3, T-P-11M-1, M-2S-1

Zamierzone efekty uczenia się - umiejętności

Zamierzone efekty uczenia sięOdniesienie do efektów kształcenia dla kierunku studiówOdniesienie do efektów zdefiniowanych dla obszaru kształceniaCel przedmiotuTreści programoweMetody nauczaniaSposób oceny
E_1A_O20/1_U01
The student has the ability to propose a marketing composition for a selected service activity
E_1A_U11C-2T-P-4, T-P-8, T-P-2, T-P-7, T-P-1, T-P-6, T-P-5, T-P-3M-3S-3, S-4
E_1A_O20/1_U02
Student has the ability to organize own work and team work
E_1A_U03C-2T-P-9, T-P-13, T-P-12, T-P-10, T-P-11M-3S-3, S-2

Zamierzone efekty uczenia się - inne kompetencje społeczne i personalne

Zamierzone efekty uczenia sięOdniesienie do efektów kształcenia dla kierunku studiówOdniesienie do efektów zdefiniowanych dla obszaru kształceniaCel przedmiotuTreści programoweMetody nauczaniaSposób oceny
E_1A_O20/1_K01
The student can interact in a group
E_1A_K08C-2T-P-4, T-P-2, T-P-7, T-P-12, T-P-6, T-P-3M-3S-2

Kryterium oceny - wiedza

Efekt uczenia sięOcenaKryterium oceny
E_1A_O20/1_W01
Student is able to define the specifics of service activities
2,0Student has not mastered knowledge
3,0Student knows specific elements of service activities
3,5Student has mastered knowledge to a basic plus degree
4,0The student knows specific elements of service activities and can give examples
4,5Student has mastered knowledge to a good plus degree
5,0Student has mastered knowledge to a very good degree
E_1A_O20/1_W02
Student has knowledge in the field of service marketing
2,0Student has no knowledge
3,0Student has knowledge at basic degree
3,5Student has knowledge at basic plus degree
4,0Student has knowledge at good degree
4,5Student has knowledge at good plus degree
5,0Student has knowledge at very good degree

Kryterium oceny - umiejętności

Efekt uczenia sięOcenaKryterium oceny
E_1A_O20/1_U01
The student has the ability to propose a marketing composition for a selected service activity
2,0Student has not mastered
3,0Student has mastered knowledge to a basic degree
3,5Student has mastered knowledge to a basic plus degree
4,0Student has mastered knowledge to a good degree
4,5The student has the ability to develop a marketing composition for a selected service activity
5,0Student mastered knowledge to a very good degree
E_1A_O20/1_U02
Student has the ability to organize own work and team work
2,0Student has not mastered knowledge
3,0Student mastered knowledge to a basic degree
3,5Student mastered knowledge to a basic plus degree
4,0The ability to organize own work
4,5Student mastered knowledge to a good plus degree
5,0The ability to organize your own work and team

Kryterium oceny - inne kompetencje społeczne i personalne

Efekt uczenia sięOcenaKryterium oceny
E_1A_O20/1_K01
The student can interact in a group
2,0The student can not interact in a group
3,0In the group he deals with simple issues of a reproductive nature
3,5He mastered a basic plus
4,0He is an active member of the team. He participates in all stages of the team's work
4,5He mastered a good plus degree
5,0He mastered a very good degree

Literatura podstawowa

  1. Payne A., Marketing usług, PWE, Warszawa, 1997
  2. Perenc J., Marketing usług, Wyd. US, Szczecin, 2005

Literatura dodatkowa

  1. Mazur R., E-marketing w praktyce, w: Jak złowić klienta?, Szczecin, 2008

Treści programowe - projekty

KODTreść programowaGodziny
T-P-1Specificity of service activities2
T-P-2Trading and service companies as entities on the market2
T-P-3Wholesale and retail in the distribution of products3
T-P-4Internet trade2
T-P-5Packaging in trade3
T-P-6Promotion of services3
T-P-7Merchandising as a modern concept of company management2
T-P-8Personal sale2
T-P-9Sales technology2
T-P-10Shaping the right level of services2
T-P-11Segmentation of the service market3
T-P-12Strategies of services, prices of services, distribution and promotion of services2
T-P-13Service personnel and internal and interactive marketing of the company2
30

Formy aktywności - projekty

KODForma aktywnościGodziny
A-P-1in-class participation30
A-P-2case study preparation15
A-P-3preparation for test15
60
(*) 1 punkt ECTS, odpowiada około 30 godzinom aktywności studenta
PoleKODZnaczenie kodu
Zamierzone efekty uczenia sięE_1A_O20/1_W01Student is able to define the specifics of service activities
Odniesienie do efektów kształcenia dla kierunku studiówE_1A_W05Ma podstawową wiedzę o człowieku jako podmiocie tworzącym i działającym w strukturach społeczno-gospodarczych oraz zna prawidłowości związane z ich funkcjonowaniem
Cel przedmiotuC-1To acquaint students with the specificity of marketing activities in trade and services
Treści programoweT-P-1Specificity of service activities
T-P-13Service personnel and internal and interactive marketing of the company
T-P-12Strategies of services, prices of services, distribution and promotion of services
T-P-11Segmentation of the service market
Metody nauczaniaM-1information lecture with multimedia presentation
Sposób ocenyS-1Ocena formująca: Test grade
Kryteria ocenyOcenaKryterium oceny
2,0Student has not mastered knowledge
3,0Student knows specific elements of service activities
3,5Student has mastered knowledge to a basic plus degree
4,0The student knows specific elements of service activities and can give examples
4,5Student has mastered knowledge to a good plus degree
5,0Student has mastered knowledge to a very good degree
PoleKODZnaczenie kodu
Zamierzone efekty uczenia sięE_1A_O20/1_W02Student has knowledge in the field of service marketing
Odniesienie do efektów kształcenia dla kierunku studiówE_1A_W15Zna ogólne zasady tworzenia i rozwoju form indywidualnej przedsiębiorczości wykorzystującej wiedzę z zakresu ekonomii
Cel przedmiotuC-2Shaping the skills in shaping the marketing composition in trade and services
Treści programoweT-P-4Internet trade
T-P-8Personal sale
T-P-2Trading and service companies as entities on the market
T-P-7Merchandising as a modern concept of company management
T-P-9Sales technology
T-P-13Service personnel and internal and interactive marketing of the company
T-P-12Strategies of services, prices of services, distribution and promotion of services
T-P-10Shaping the right level of services
T-P-6Promotion of services
T-P-5Packaging in trade
T-P-3Wholesale and retail in the distribution of products
T-P-11Segmentation of the service market
Metody nauczaniaM-1information lecture with multimedia presentation
M-2talk
Sposób ocenyS-1Ocena formująca: Test grade
Kryteria ocenyOcenaKryterium oceny
2,0Student has no knowledge
3,0Student has knowledge at basic degree
3,5Student has knowledge at basic plus degree
4,0Student has knowledge at good degree
4,5Student has knowledge at good plus degree
5,0Student has knowledge at very good degree
PoleKODZnaczenie kodu
Zamierzone efekty uczenia sięE_1A_O20/1_U01The student has the ability to propose a marketing composition for a selected service activity
Odniesienie do efektów kształcenia dla kierunku studiówE_1A_U11Analizuje wskazane rozwiązania konkretnych problemów i proponuje w tym zakresie odpowiednie rozstrzygnięcia
Cel przedmiotuC-2Shaping the skills in shaping the marketing composition in trade and services
Treści programoweT-P-4Internet trade
T-P-8Personal sale
T-P-2Trading and service companies as entities on the market
T-P-7Merchandising as a modern concept of company management
T-P-1Specificity of service activities
T-P-6Promotion of services
T-P-5Packaging in trade
T-P-3Wholesale and retail in the distribution of products
Metody nauczaniaM-3case studies analysis
Sposób ocenyS-3Ocena formująca: Assessment of the ability to search, analyze, evaluate and use information independently
S-4Ocena formująca: Assessment of independent learning and development of the ability to think logically and present own views
Kryteria ocenyOcenaKryterium oceny
2,0Student has not mastered
3,0Student has mastered knowledge to a basic degree
3,5Student has mastered knowledge to a basic plus degree
4,0Student has mastered knowledge to a good degree
4,5The student has the ability to develop a marketing composition for a selected service activity
5,0Student mastered knowledge to a very good degree
PoleKODZnaczenie kodu
Zamierzone efekty uczenia sięE_1A_O20/1_U02Student has the ability to organize own work and team work
Odniesienie do efektów kształcenia dla kierunku studiówE_1A_U03Umie organizować pracę własną i zespołu
Cel przedmiotuC-2Shaping the skills in shaping the marketing composition in trade and services
Treści programoweT-P-9Sales technology
T-P-13Service personnel and internal and interactive marketing of the company
T-P-12Strategies of services, prices of services, distribution and promotion of services
T-P-10Shaping the right level of services
T-P-11Segmentation of the service market
Metody nauczaniaM-3case studies analysis
Sposób ocenyS-3Ocena formująca: Assessment of the ability to search, analyze, evaluate and use information independently
S-2Ocena formująca: Assessment of cooperation competences and work in a group during the preparation of a case study
Kryteria ocenyOcenaKryterium oceny
2,0Student has not mastered knowledge
3,0Student mastered knowledge to a basic degree
3,5Student mastered knowledge to a basic plus degree
4,0The ability to organize own work
4,5Student mastered knowledge to a good plus degree
5,0The ability to organize your own work and team
PoleKODZnaczenie kodu
Zamierzone efekty uczenia sięE_1A_O20/1_K01The student can interact in a group
Odniesienie do efektów kształcenia dla kierunku studiówE_1A_K08Podejmowania odpowiedzialności za swoje zadania oraz zespołu, którym kieruje
Cel przedmiotuC-2Shaping the skills in shaping the marketing composition in trade and services
Treści programoweT-P-4Internet trade
T-P-2Trading and service companies as entities on the market
T-P-7Merchandising as a modern concept of company management
T-P-12Strategies of services, prices of services, distribution and promotion of services
T-P-6Promotion of services
T-P-3Wholesale and retail in the distribution of products
Metody nauczaniaM-3case studies analysis
Sposób ocenyS-2Ocena formująca: Assessment of cooperation competences and work in a group during the preparation of a case study
Kryteria ocenyOcenaKryterium oceny
2,0The student can not interact in a group
3,0In the group he deals with simple issues of a reproductive nature
3,5He mastered a basic plus
4,0He is an active member of the team. He participates in all stages of the team's work
4,5He mastered a good plus degree
5,0He mastered a very good degree